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Get Started: Connect Your Sales Channels
Get Started: Connect Your Sales Channels
Louie · June 05, 2026

Get Started: Connect Your Sales Channels

Already selling on Shopify, Etsy, or another platform? Customthings plugs directly into your existing store so customers can customize products without leaving your site.

What Are Sales Channels?

In Customthings, every place you sell is a Sales Channel. Your Customthings online store (the built-in H5 storefront) is one channel. Your Shopify store is another. Your Etsy shop is another. They all live side by side under Sales Channel in the left sidebar.

The Product page has a channel switcher in the top-left corner. Switch between channels to see and manage only the products for that store. This replaces the old system where you had to maintain two separate product catalogs and map them together.

Go to Sales Channels in Customthings →

Supported Platforms

Customthings integrates with four major e-commerce platforms:
  • Shopify
  • Etsy
  • Wix
  • WooCommerce
These cover the vast majority of small business sellers. Go to Sales Channel in the left sidebar to get started.
You may also refer to other specific tutorials for the first 3 platforms:

How Integration Works

The connection follows 2 steps, regardless of platform:

Step 1: Connect Your Store

Go to Sales Channel in the left sidebar and select your platform. Install the Customthings plugin on your e-commerce platform (or authorize access for Etsy), then complete the connection from your Customthings dashboard.

Once connected, all your products from that platform automatically appear in Customthings. No manual sync needed. No product mapping needed.

Step 2: Configure Customization

Switch to your connected store using the channel switcher on the Product page. You'll see all your products from that platform listed. 
Open any product and configure its customization settings: customizable area, design options, and processing parameters. Click Publish and the customization information syncs back to your e-commerce product automatically.
 

What It Looks Like for Customers

The experience varies slightly by platform:
Platform
Customer experience
Shopify
The customization editor appears directly on your product listing page. Customers personalize, then add to cart and check out normally through Shopify.
Etsy
After an order is placed, copy the customization link from the Order page and manually send it to the customer via Etsy Messages. Automated email delivery is coming soon.
Wix & WooCommerce
Similar to Shopify — plugin-based embed into your product pages.
In all cases, completed orders sync to both your e-commerce platform's dashboard and your Customthings Order page.

Do I Need This If I Only Use the Customthings Store?

No. Your Customthings online store is already set up as a default channel when you create your account. If you're selling exclusively through it (or in-person via QR codes and iPad), you don't need to connect any external platforms.
 

Important: Creating New Products for Third-Party Channels

Currently, you can only create new products directly in the Customthings online store channel. For Shopify, Etsy, Wix, and WooCommerce, create the product on the platform first — it will automatically appear in Customthings for customization configuration. Reverse write-back is not yet supported.

Connect your sales channel in Customthings Now→

Tips

  • Shopify offers the smoothest experience — the editor embeds directly into the product page, so customers never leave your store.
  • You no longer need to maintain two product catalogs. Connect your store once and your products appear in Customthings ready to configure.
  • Orders from all channels land in one place. Whether a customer orders through Shopify, Etsy, or your Customthings store, every order appears in your Customthings Orders dashboard.

Related Guides → Get Started: Set Up Your Customthings Online Store

Platform integration guides:

Next up → Manage Orders & Start Processing

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